Well, finding the buyer’s persona helps businesses to target the best audience more effectively. Although the seniors find Millennials and Gen Zers to be generations of irresponsible lads and ladies, they serve a different purpose for businesses. Multiple surveys have found that younger demographics are impressively challenging the traditional notions of the buyer’s guide. The Best digital marketing company in Florida runs deep surveys to find insights into potential buyers’ persona to ensure companies get the best revenue through their marketing campaigns.
